Challenge
Understand how to leverage online services to engage youth in health issues.
Forum One Solution
In 2003 Nemours Health and Prevention Services (NHPS) redefined its business and programs to include a more holistic approach to child health - - health promotion and disease prevention as well as child health care. As part of this redefinition, NHPS wanted to gain a greater understanding of the role of the Internet in improving youth health.
Forum One Communications helped Nemours Health and Prevention Services better understand how it can leverage online services to affect children's health by:
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conducting a literature review to identify existing research on the efficacy of online interventions involving youth (related to health as well as in other sectors);
- describing the penetration of online services in youth markets;
- reviewing existing youth-focused online, interactive services (related to health as well as other sectors);
- interviewing people involved in researching or providing online services for youth; and
- synthesizing results into an actionable set of alternatives.
As an end product, Forum One Communications presented the results in the form of an interactive briefing with NHPS senior staff. Now Nemours Health and Prevention Services is armed and ready to leverage the Internet for youth health issues.
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